The art of title design.

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/

I found this article very interesting as it has made me realise how much work actually goes into making a title sequence for a film. Often, the title sequences are skipped through and not payed attention too but after reading this article, it really made me think about how important the title sequence is to setting the tone and expectations of a film. I found the section about silent film very interesting because before sound was invented, people really relied on the title sequence of a film much more than they do now. If a title sequence wasnt good back then, then alot of people would of probably turned the film off and not bothered to watch it ever again. I have learnt that titles were very basic and it proves that you do not always need fancy title sequences to impress your audiences and give them a good first impression of your film.

I found it very interesting how much actually goes into a title sequence of a film and how much time and money is spent on making it perfect. Up until now, i never took any notice of the title sequences of a film and never thought they had any real meaning behind them. But, now i can see why the title sequences are extemley important and they give the audience clues as to what the film is going to be like when you really take notice of them.