Importance of typography and design and audience profiling

Order of the titles:

• Studio
• (director)
• Stars (order of fame and status)
• Crew
• Editor
• Writer (Screenplay)
• Producer
• Director

Genre/Style and mood/possible narratives/production values/themes.

Audience Profiling:

• Age, gender, race and sexuality
• Education
• Occupation
• Annual Income
• Disposable Income
• Current lifestyle, aspirational lifestyle or desired lifestyle
• Culture
• Media Interests
• Buying Habits
• Loyalty to Brands

Demographics:
This defines the adult population largely by the work that they do

Physchographics:
Likes, dislikes, tastes
Behaviour and personality
Trates